He cited Twilio’s recent frontline worker product announcement as one example. “Acquiring Slack would be a major boost here, and Slack's integration and app story would also play well with Salesforce's strategy,” said Ashenden.īridging the gap between employee and customer communications is not entirely a novel concept, said Castanon. “Combining their core capabilities could enable a comprehensive approach that could significantly impact the customer experience.” “Technology vendors have typically gravitated to one or the other, however, the customer journey cuts across both,” said Castanon. Neither was particularly successful in expanding the company’s reach outside of sales, said Ashenden.Īn acquisition now of Slack would provide Salesforce with an immediate route to expand its focus on customer-facing tools and address the market for employee engagement. In addition to acquiring collaborative productivity app Quip in 2016, Salesforce previously made forays into employee collaboration with enterprise social network Chatter and social portal Community Cloud. “The first question that comes to mind with these reports is why would Salesforce be interested in acquiring Slack, given that - despite its acquisition of Quip four years ago - employee productivity and collaboration is outside its core domain,” said Raul Castanon a senior analyst at 451 Research/S&P Global Market Intelligence. Employee engagement: Why a deal makes sense for SalesforceĪt first glance, Salesforce seems like a slightly awkward fit for a suitor, given its core focus on software that supports business-to-customer relationships. “If these rumours prove to be true, I think this would be a very positive move for both companies,” said Angela Ashenden, a principal analyst at CCS Insights. Neither Salesforce or Slack could be reached for comment on the reports ahead of the Thanksgiving holiday in the U.S. The company's share price jumped almost 38% yesterday, giving it at valuation of around $20 billion. Initial market reactions to the rumours - reported Wednesday in the Financial Times and Wall Street Journal, among others - have been positive for Slack.
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